*Pin Your Popular Posts to your Profiles

*Pin Your Popular Posts to your Profiles and Pages*

It’s been a feature in communities for a while, but in the US, you can now #pin #posts to the top of your #GooglePlus personal profile or business page.

I’m reliably informed it’s on the way to Europe, too, so hold onto your hats.

This is perfect for those of us who want to showcase what we do as soon as people land on our default G+ URL. For some reason, it’s set to ‘Posts’, not our ‘About’ section. Always found that a tad odd.

It’ll help our best posts garner more traction and should encourage more relevant followers, too.

A great move, not before time!

+113727760649853153328 / WebProNews has more » http://ow.ly/2RBKyy

About these ads

How can I rapidly get a huge amount of traffic to my newly launched website?

Young Man With Empty Pockets

Answer to the original Quora question by Jason Darrell:

You don’t want “a huge amount of traffic”. You want relevant traffic.

Unless, of course, you just want the adsense to pay your way. But if you don’t have quality content on your site when your audience gets there, you’re forever going to be driving traffic, as you’ll get few return visitors.

Don’t be fooled by numbers, either; they mean zip. It’s conversions that count.

Get out there, embark in social listening, find people whose pain points your product/service can help cure and help them; here’s a 12-step guide to developing a social strategy I posted to another question; maybe it’ll help: How should I stop my self-promoting on social media?

Other ways to win trust by listening first

Be a thoughtful commenter on high traffic blogs. Sign up to RSS feeds and get in there first; any further traffic to those blog posts will see your comment first; if you’ve got something worthwhile saying, they’ll likely want to find out more about you, too.

Follow hashtags – Hootsuite is good for following Twitter threads/chats, NOD3x is great for Google+, Facebook and many other platforms.

What you must not do is spam potential audiences with links back to your content. If they like what you say, they’ll find a way to get to you through your correctly marked up bios on your website’s representative social media platforms.

Build your authority first, give your audience a reason to trust you, and only then will you become relevant to them and those that stick around relevant to you.

Paid traffic may be the answer, but be prepared to dig deep…

Young Man With Empty Pockets

As some of the guys have said, there are ways (mainly paid) that you can get unqualified traffic to your pages. But your ads have got to match your content and that content has to be worth visitors coming to check out.

If you pay for traffic and your site does not deliver what your ads promise, you’re going to need deep pockets to fund the amount of traffic you think you need.

And whilst I agree in theory that pitching high-traffic blogs that your competitors guest blog on, as Brad Gerlach alludes in his answer, is an option, I have concerns about whether it’s suited to your situation.

Given Google’s tightened criteria over links and guest blogging, unless you have:

  • an established niche reputation, or
  • an absolutely must-have product that will go viral, or
  • can create amazingly unique, quality content that will add value to and compliment your host’s site,

it’s unlikely that those webmasters are going to give a site without any age to it a dofollow link or present you to their audience, which is the whole point of this tactic.

If you have time on your side but little budget, consider hiring a social media professional on Fiverr/Fivesquids who can blanket cover the social platforms and help raise your brand awareness.

However, do be prepared to do a little work yourself, as the old adage,

you get what you pay for

is never truer than in that situation. And that goes for the content on your site, too. Don’t skimp – give Google every reason to show it in SERPs, and no reason not to show it.

Hope that helps.

image credit: Ambro, Young Man With Empty Pockets Stock Photo

*The Post-Google Local Survival Guide* I

*The Post-Google Local Survival Guide*

If you’d not noticed, there’s a ton of stuff going on in Google #local search page results right now.

The short-lived carousel has been withdrawn; there’s even talk that phone numbers will disappear from Knowledge Graph results.

So, what are the best ways to get found by your local customers in Google, now?

Search Engine Land’s overview (below) has potential answers for you, and it contains 5 stonking #SEO tips, relevant whether you’re optimising for local, national or a global audience.

The pigeon may have flown the nest, but there are still ways you can overthrow #SERPs by mounting your own coup, if you know how. ;) http://ow.ly/2RugnA

5 Trends That Will Change How You Use Social Media in 2015

I’ve seen many forecasts like this posted since answering a similar Quora question last week. But few with so little fanfare (and believable accuracy) as this one on Hootsuite.

Written by Hootsuite’s CEO, Ryan Holmes, it portends a Dystopian social media future:
► ability to buy direct from a tweet or facebook post with a click;
► social networks gathering even more data (watch out for the ‘we’ll handle your payment‘ carrot);
► and:

“a smart fridge that tracks your Facebook Events, sees you’re planning a party and how many people have RSVP’d and alerts you to make a beer run”

1984? I kid you not » http://ow.ly/2RugnC

How can I increase the SEO of my application on the Play Store?

App Share - Android Apps on Google Play

The best way to optimise for Google Play store? Build your brand off-site, first »

Answer by Jason Darrell:

Hi, Usman Khan.
I really can do no better than point you to a couple of authoritative articles on the topic for the specifics:

However, for the name of your app and by your question, I think you need to go beyond relying on the PlayStore alone for adoption of your app.

Let me explain? Cool.

The first problem I think you have – and probably the biggest for your specific issue – is that the two words that make up the name of your application are very generic. More about branding below.

But, if you want to leave the name as it is, try a different tack on your description. Rather than bombard the user with hypothetical questions, I’d go into specific detail about what the app does.

Leave the hypothetics for your off-page promotion (again, more below) and leave the ‘sales pitch’ out, as your content reads at present.

I’ve read the description three times and I’m still not entirely sure what your app does (or the purpose of it), if I’m honest. Sorry.

The reason your app may not be ranking highly, apart from its generic name, is this clause I spotted in the SEJ article and its connotation with your current description/app title:

Special Note: Google clearly states that any “Repetitive and/or irrelevant use of keywords in the app title, description or promotional description can create an unpleasant user experience and can result in an app suspension.” Tread carefully here.


Branding – less of the generic engineering, please

If I were you, the first thing I’d go is go back to the drawing board and think of a name that separates your app from all the other ‘sharing apps’.

As it is, without a known brand behind it, ‘AppShare’ gets gobbled up in the stream of queries for ‘sharing apps’. Enter ‘cola’ into a search engine and you could get a number of results first. Enter ‘Coca-cola’ and there’s only going to be one website in first spot, right?

That said,  you do probably want to include the term ‘sharing apps‘ in your PlayStore description, at some point.

image/publicity credit, from your link: Android Apps on Google Play

Another element you might want to build in, as this is Android, is the ability to log on with your Google account, too. Just a thought. ☺

Anywho, once you’ve decided on a real kick-ass name, next, think of all the reasons someone would want to share their app list, i.e. use your product.

Why would someone view a list of recommendations from others when most Android users have a shortcut to the PlayStore on their device, where the search facility is usually pretty good? I mean, it is Google we’re talking about, after all.

And, assuming that the facility to log in with Google is made available, Google will have a pretty good suggestion list of its own, based on what they know about the user.

These are tough questions, but by answering them and highlighting their benefits, you will attract more relevant customers.

Beyond Google Play SEO

Once you’ve branded it and come up with an utterly unique but concise and relevant PlayStore description, start promoting your product beyond the PlayStore.

A great idea would be to tell your story – on a blog, Facebook/Google+ page, wherever – of why you felt the need to create the app in the first place, including:

  • What was it about the existing apps that didn’t do the job you were trying to do?
  • Which scenarios are best suited to potential users of the app?
  • Where and how will they get the benefits of using it?
  • What prize does ownership of your app bestow upon those who download it?
  • and include examples of you using the app with your friends IRL situations – photos, screenshots, you out there using your app.

People in the real world don’t just rely on Google for business (although some businesses seem to think that attracting Google traffic is the only marketing they need to do???).

Those who succeed find people whose problems their service or product can help, highlight the benefits and gauge their feedback/interest/reaction.

It’s really funny. I was just reading an article on projectmavens about authors who think that once their book’s finished, that’s the work done. It’a so not.

With so many independent publishers, in today’s hyper-connected world, most creatives have to be their own marketing engine, too.

You could say the same about apps. Yes, it’s a different medium, but I think  you’ll see the relevance and find the read inspiring:
Developing Natural Audience – A Correspondence with Rachel Thompson

In addition, here’s a blog post about ‘getting known’ on social media:
How do I get known or promote my online profile?
which includes a link to a 12-step ‘how to do social media’ guide right here on Quora:
Jason Darrell’s answer to How should I stop my self-promoting on social media?

I’d love to say that it will be easy. But as a writer to a digital audience myself, I’ve learned the hard way that the work is not complete once the product is ready and the publish button is pressed, it’s only the beginning. All the very best.

The full answer on Quora is here » How can I increase the SEO of my application on the Play Store?

Are there any SEO tools to check if a web page is using some hidden text trick (CSS, display hidden, etc.)?

META SEO Inspector - Tools - Hootsuite Dashboard Screenshot

Is there a simple Chrome Extension that allows you to check a web page’s coding and other SEO elements? You betcha »

Answer by Jason Darrell on Quora toAre there any SEO tools to check if a web page is using some hidden text trick (CSS, display hidden, etc.)?“:

Here’s a neat little tool to check what’s going on in the background of a webpage.

It’s a simple extension, which lives in the Chrome browser: META SEO inspector (« link includes download link on Chrome Webstore).

It’s fast, responsive and gives you a ton of information with the click of a button:

As you can tell by the patched together screenshots, I’ve had to scroll down to get all the info in one image.

The screenshots themselves contain information about the Hootsuite dashboard. Mine’s the Pro version, so information may differ from the standard dash in the free tool. It could also differ, depending upon which apps you have installed in Hootsuite, I guess.

In addition to the page coding, there’s a whole host of sites listed in the second “online tools” tab that will enable you to test for SEO specifics:

There’s everything from Ripples for signals about a URL shared on Google+ to Wayback Machine to Keyword Density Analyzer to Copyscape Premium – the list of web page information you can check through these third party sites is quite exhaustive.

The third ‘options‘ tab simply enables you to highlight any nofollow links pink.

For bulk data of this nature, you’d want a robust tool that allows you to rip the URL information in bulk. But if you’re interested in coding elements on a specific web page, there’s little more all-encompassing than this natty little Chrome extension.