The meaning of Semantic


My @Quora post: The meaning of Semantic | After last night's #MidWeekZap, here are the #SemanticXFactor results

Post by Jason Darrell:

The meaning of Semantic

The meaning of Semantic

*Easy Twitter Management from One Simple


*Easy Twitter Management from One Simple Dashboard*

If you’re struggling to grow an engaged social following, @Communit may be the solution for you.

It’s billed as the leading Community & Relationship manager for good reason.

There’s free and Pro membership.

With a free account, you get 20 engagements per week. That doesn’t sound a lot, but they’re targeted actions!

Now, in 2 minutes flat, I can thank & engage my most relevant followers.

This Twitter Tool has had a revamp, too:
» Automated #FollowFriday & thanks Tweets
» Buffer Integration
» Facebook Page integration
» Analytics

Perfect to start your Free Pro Trial.

Create your free dashboard, here: https://mbsy.co/cbBRV

Stats and 9 Tales ~ 9 Branding & Marketi


Stats and 9 Tales ~ 9 Branding & Marketing Videos (you probably missed)

Mindy Kaling’s Journey: The Unlikely Leading Lady | American Express
Shared by Marianna Boguslavsky
@Marianna_B

Questions Thought Leaders Must Ask Themselves | Thought Leadership Leverage
Shared by Peter Winick
@PeterWinick

Jo Deferm te gast op TAOM Convention 2015 (guest at TAOM Convention 2015)
Shared by Jo Deferm
@JoDeferm

A Game of Social Thrones
Shared by Magnetic Content
@MagneticTweeter

The ‘Skyscraper Technique’ A Case Study – #SFGettingSmarter
Shared by Search Factory
@searchfactoryAU

Amit Elisha, VP of Product at Outbrain on Bounce Rates
Shared by Anna Mikhova
@AnnaMikhova

Creating Quality Video Content That People Love
Shared by Di
@kamikatzekitty

vjsual – easily said, easily done
Explain it with a video! #conversion #marketing #contentmarketing
Shared by @vjsual_UK

EasyEnglishTips “graduate” Word of the day
Shared by @EasyEnglishTips

Videos: Freelancer Plus: http://bit.ly/1Ese5Lz

What are good brainstorm techniques to come up with social media content?

social media pyramid of channels

Ever run out of ideas to share on social or, worse, get writer’s block? Often, your audience holds the key to what you should be sharing…

View the original thread on Quora: What are good brainstorm techniques to come up with social media content?

My answer:

Phenomenal answer by Kasper Kazzual Vancoppenolle, to be fair.

Of all of those points, getting into bed with your audience is the one that rings truest, here.

I firmly believe that listening to your audience (not thinking that you know best when it comes to what they want) is the best inspiration for producing or curating content.

More on that, here: How do I get known or promote my online profile?

Owned Content

If we have a purpose for what we produce, it helps us define and refine our answers. If we’re best-guessing, there’s room to go off at all different tangents, thus easier to meander from our content marketing goals.

Staying consistent with our message also helps us attract an engaged, loyal audience.

As more brands see the need for social engagement, we’re asked more and more to measure our activity, prove our clients’ ROI.

As direct sales are not attributable to social media activity (at least not in volume), interaction and brand mentions are one way to see how effective our campaign is.

Google analytics (another must-read source for discovering keywords and phrases that your visitors are finding your site for) can also help us determine what is (and isn’t) effective.

Produce our own or curate content?

Without content, curated or authored, there is no strategy. So your social listening activity has to affect the content you write or curate from the outset.

Pareto’s 80/20 rule applies as much to social as any other aspect of business. As in, for every two posts of our own we share, we should be curating eight relevant other posts from our industry space.

To help define a robust curation strategy, we need to see what our peers, industry thought leaders and competition are sharing. And, of course, the reaction that content is garnering with their audiences.

I’m not suggesting be a copycat; heck, you wouldn’t be in business without a USP that your customers love. But if those who share your industry space find certain content shareworthy, the likelihood is that your audience will, too.

But…
…there are always going to be the leading blogs in your industry. No doubt many of those who inhabit your niche share that same content.

However, there are likely to be lesser known websites with at least as influential and relevant content. In my experience, the seeds for content on authoritative blogs are often sown by smaller articles found elsewhere in their niche.

So why not try Google Alerts as an alternative means to fetch relevant content?

It may well be that you can beat your competition to the punch, or even produce that killer article before the authoritarians can steal a march. Now that is worth brainstorming.

More on Google Alerts, here: Where can I find articles on International Social Media Strategies?


Image: Social Media Pyramid Showing Blogs Foruns And Podcasts by Stuart Miles freedigitalphotosdotnet.jpg

How does digital/online marketing fit within marketing in the traditional sense?

Strategic view of social business intelligence (social listening)

“Digital marketing is different [to traditional marketing]…it should be measured against different metrics, thus have different goals”

I have been working in digital/online/internet marketing for a couple of years now, heading all online acquisitions and analytics teams at a growing e-commerce company.

However, I am interested to learn the theoretical aspects (definitions, models, etc.) of how this fits within the broader academic discipline of “Marketing”. I had taken a Marketing course during my undergraduate degree and none of what I learned there seems to relate to “internet marketing”.

Frankly, I almost feel that “internet marketing” is more related to sales or advertising than “Marketing” in the traditional sense. Or am I wrong?

So where is the connection between the two and why is digital/online/internet marketing called “Marketing” so often?

Any courses, articles or other resources (including direct answer) that illustrate a theoretical framework or background of this would be appreciated!

See the original post on Quora:

How does digital/online marketing fit within marketing in the traditional sense?

Hi, Isaac; thanks for inviting me to answer. It’s totally understandable that you should think internet marketing is closely related to traditional advertising.

Hang on, rewind. It’s easy to see why anyone may think that Internet Marketing DONE WRONG is like advertising. Let’s explain.

Continue reading

New year, new blog? Make it a great one.

Featured Image -- 2453

Jason Darrell:

Is one of your New Year’s resolutions to be a better blogger? Or perhaps you want to start a blog, but are more likely to rely on SOS than HTML, SEO, RDFa or CSS?

Well, WordPress are the top global blogging platform for a reason. And that’s exemplified in this free 4-week Blogging 101 course that begins on January 5th.

No WordPress, No Cry

It doesn’t matter if you don’t fly with WordPress (.org or .com) – this free blogging course is available to all. Sign up, here.

So, no excuses. Learn how to make a few Bob, whether you’re blogging in Moscow or Mali – come, join the Exodus and have a Wailer’ve a time.

And, okay – no more reggae puns. See you there. :)

Originally posted on The Daily Post:

New to blogging? A new session of our introductory blogging course starts on Monday, January 5 — and all bloggers are welcome, whether you blog on WordPress.com, a self-hosted WordPress blog, or somewhere else entirely.

Blogging 101 is four weeks of daily bite-size assignments that take you from “Blog?” to “Blog!” — along with a supportive community to encourage you all the way through. At the end of the course, you’ll have a blog you’re proud and excited to publish, and that others are excited to read. Here’s how it works:

My blog has gone from being dull and plain to having widgets and all this shmancy tech stuff, and from having almost no followers to having a loyal following now!
– Microgalactic

  • And you'll get a badge! Who doesn't love a badge? And you’ll get a badge! Who doesn’t love a badge?

    Assignments fall into three broad categories — publishing posts and pages, customizing your blog, and engaging with the community — and…

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